Beijing , Tehran , or New Delhi , closing schools due to dangerous pollution levels during the winters, has become a new normal than an exception . So is the sight of people wearing anti-pollution masks.
Facemasks have become a “multimillion-dollar industry” as pollution worsens in different cities of the world. Many respiratory mask companies have started making fashion masks! Even top Fashion designers have stepped into the void with stylish pollution masks promising people a way to protect themselves against the smog and look good doing too.
As per the reports, companies like Reckitt Benckiser, Honeywell, and Vogmask are doing very well and there is an overall increase in sale of pollution protection masks in different markets “I think absolutely masks are valid as a fashion item”. Says Christopher Dobbing, China director of mask brand Vogmask.
It seems we have already accepted masks as a pollution solution.
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